IMPROBABLY.ART / BIO

The person behind the improbability.

I build systems, frameworks and analytical tools around one recurring question:

Why is this still being done manually?

My work sits somewhere between operations, finance, behavioural analysis and applied technology.

I am interested less in technology itself than in what it removes: unnecessary decisions, repetitive administration, fragmented information and procedures that survive primarily because nobody has challenged them recently.

That approach eventually became IMPROBABLY.ART.

The name is less philosophical than it appears.

Many business processes become so unnecessarily complicated that making them simple begins to look statistically suspicious.

I considered this encouraging.

My other work includes Assumption Bridge, an analytical framework for turning business assumptions into valuation inputs, and The Deductivist, a publication about observation, inference and behavioural analysis.

Different subjects.

Similar method.

Observe the system.

Find what matters.

Remove what does not.